Sun Microsystems has unveiled an alliance with PayPal to support application payment in the Java(SM) Store Beta and enhancements to the beta user experience.

Eric Klein, vice president of Java marketing at Sun, said: Java is one of the world’s most ubiquitous technology platforms, providing developers access to over 800 million global desktops. Through this exciting alliance with PayPal, the Java Store Beta now provides a powerful channel for Java developers to not only connect with, but also to help monetise their innovative desktop products to these consumers.

Sun Microsystems said that, it now supports for-fee applications submitted by developers for distribution in the Java Store Beta. Developers can price their offering anywhere from $1.99 to $200 and select the license rights they wish to apply to their application. Developers will receive 70% of any for-fee application sold through the Java Store Beta.

Utilising the new Adaptive Payment API from PayPal, consumers can authorise the Java Store Beta to bill against their PayPal account so they can click the ‘Buy’ button. In addition, when a customer makes a payment in the Java Store Beta, the application owner also gets paid at the time of the purchase, the company said.

According to Sun, the new version of the Java Store Beta simplifies navigation throughout the store. It provides consumers with the ability to preview (or try) applications before deciding whether or not to purchase or install the application. The Java Store Beta also makes it easy for consumers to acquire new applications by dragging them directly onto their computer.

Osama Bedier, vice president of platform and emerging technology at PayPal, said: PayPal and Sun are unlocking huge potential for developers around the world to make money for building Java applications. Sun is leveraging our Adaptive Payments APIs in the Java Store beta to provide real-time payments to developers when their applications are purchased, and a streamlined single-click purchase experience for consumers.