View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
September 24, 1998

SUGAR NOT SWEET ON FIRST TIME BUYERS

By CBR Staff Writer

While PC makers throughout the world are desperate for every order they can get, UK producer Viglen Technology Plc has given up selling to an important sector of the domestic market, even though this has cut sales in half to 13.3m pounds. Company chairman Alan Sugar has decided to abandon first time buyers. The reason is that with margins under pressure, it has become just too expensive to give them the support they need. So instead of fielding how do I switch it on? calls from novices, Viglen will now be targeting what Sugar describes as the more knowledgeable second time buyer who needs less support.

Websites in our network
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED
THANK YOU