View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
August 6, 2013

Study finds SMBs increasingly use social and mobile platforms

72% of SMBs currently use social media to promote their businesses

By CBR Staff Writer

SMBs are increasingly adopting mobile and social platforms, according to a survey.

The study by BIA/Kelsey found that 40% of SMBs now accept payments from credit card readers attached to smartphones and tablets.

Another 16% are planning to add the capability within the next 12 months.

The survery of 568 SMBs, conducted in July, also found that about 32% are using some form of mobile advertising to promote their businesses, up from 28% in 2012.

Of those, 72% use social media to promote their businesses and 52% have a Facebook page, while 25% have a Google+ Local page.

BIA/Kelsey director of research Steve Marshall said: "A closer look at the data shows adoption of mobile and social varies across SMB industry sectors.

"The data reveals professional and home and trade services are embracing mobile in a big way, with service providers essentially becoming walking point of sale terminals," Marshall said.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

"With the heavy use of social media, SMB marketing is quickly becoming a two-way engagement rather than a one-way promotion."

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.