View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
February 25, 2010

StrongMail brings email campaign strength to SAP

Message Studio integrated into CRM suite

By Vinod

SAP CRM customers will have access to integrated email and campaign management tools following the announcement of a strategic relationship with StrongMail.

By integrating StrongMail’s Message Studio email marketing tool into the SAP CRM suite, customers will be able to take advantage of enterprise-grade email marketing capabilities previously only available as an add-on product.

“CRM systems all have home-grown email systems, but they have very lightweight functionality. When you’re sending out email campaigns – and retailers can send vast numbers – what these companies tend to do is shut off that piece of functionality and find a third-party solution. But this is an increased cost and it’s not a very elegant way of doing it,” said StrongMail ceo Sam Cece.

With StrongMail onboard, marketers can easily identify the most influential and profitable customers in their CRM database to target their email campaigns. They can choose from web analytics data, buying patterns or other behaviours to trigger these campaigns. Message Studio also enables them to measure the ROI of individual campaigns and conversion rates.

 

Content from our partners
Why the tech sector must embrace faster, smarter talent recruitment
Sherif Tawfik: The Middle East and Africa are ready to lead on the climate
What to look for in a modern ERP system

Topics in this article :
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU