View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Networks
November 5, 2015

Streetmap sues Google over maps claiming search abuse

news: UK mapping service says dominant position was exploited by the search giant.

By CBR Staff Writer

UK-based website Streetmap has accused Google of abusing its lead position in the online search market to promote its web mapping service.

Streetmap EU filed a lawsuit in London’s High Court, alleging that the introduction of Google Maps in 2007 resulted in a dramatic loss of traffic to its website.

Mark Hoskins, representing Streetmap, said Google treated its own online mapping service more favourably over other providers.

In June 2007, a new-style Maps OneBox started to appear in Google search results in the UK featuring a thumbnail map generated only from Google Maps.

Google introduced the feature in its Android mobile operating system in October 2008.

Hoskins said: "Documents show the new-style Maps OneBox allowed Google to take advantage of its dominant position in online search to drive traffic to Google Maps in the online mapping market."

Google has denied Streetmap’s claims and said it is not indulging in unlawful practices.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

The US search engine giant is already facing antitrust charges in the European Union over allegations of anti-competition malpractices.

Google, which accounts for nine out of every ten searches in Europe, has been accused of favouring its price comparison service Google Shopping over alternatives.

If the charges are proven, the company could face up to €6bn in fines.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.