This year, the organization expects to see still more growth – particularly for January, when the figures will be inflated by New Year greetings messages. At the same time, industry experts also expect companies’ attempts to capitalize on SMS’ potential to boost the number of messages sent.
However, it could be unrealistic to expect another doubling, given that there is already one message a day sent for each phone user. Datamonitor expects the figure for 2002 will be just 16.7 billion.
