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Technology / AI and automation

SPSS ACQUIRES ANOTHER MARKET RESEARCH SOFTWARE HOUSE

SPSS Inc, which acquired market research firm Quantime Ltd last month (CI No 3,245), has made a second market research purchase in the shape of Danish software house In2itive Technologies Corp. Chicago, Illinois-based SPSS, which is intent on broadening its reach beyond the core scientific statistical software business by which it made its name, says it will issue approximately 145,000 shares of its common stock for the Holte, Copenhagen-based company, valuing it at around $3.7m. In2itive, which has 30 staff, develops Windows-based software for the market research industry, and its front-end software will be combined with Quantime’s data collection and tabulation capabilities and the SPSS statistical analysis tools. In2intive will become part of the new SPSS Market Research Group. SPSS says it hopes to complete the acquisition, to be accounted for as a pooling of interests, by October 31st.

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CBR Staff Writer

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