View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
March 22, 2005

Spotfire targets sales and marketing analytics

The release of a new Sales and Marketing Analytics from Spotfire marks a continued broadening of the company's application focus.

By CBR Staff Writer

Somerville, Massachusetts-based Spotfire has largely grown up serving the analytic needs of life sciences firms where it has carved out a comfortable niche for its self with its DecisionSite application platform.

The company is now recognizes its advanced data visualization and analysis platform can equally serve the needs of a wider range of operational areas of the enterprise beyond R&D into areas such as sales and marketing, manufacturing, R&D and business planning.

DecisionSite for Sales and Marketing Analytics builds on the core visual analytics capabilities, allowing users to analyze internal/external sales and marketing data in a single unified visual analytic environment. Novel visual interfaces coupled with analytic depth allow users to gain quick insights into the impact of their marketing mix on brand performance and identify unanticipated relationships discovered within diverse market and sales information.

DecisionSite enables users to visually explore large and complex data sets, and easily leverage existing algorithms and analytic models.

Content from our partners
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business
When it comes to AI, remember not every problem is a nail

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU