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March 22, 2005

Spotfire targets sales and marketing analytics

The release of a new Sales and Marketing Analytics from Spotfire marks a continued broadening of the company's application focus.

By CBR Staff Writer

Somerville, Massachusetts-based Spotfire has largely grown up serving the analytic needs of life sciences firms where it has carved out a comfortable niche for its self with its DecisionSite application platform.

The company is now recognizes its advanced data visualization and analysis platform can equally serve the needs of a wider range of operational areas of the enterprise beyond R&D into areas such as sales and marketing, manufacturing, R&D and business planning.

DecisionSite for Sales and Marketing Analytics builds on the core visual analytics capabilities, allowing users to analyze internal/external sales and marketing data in a single unified visual analytic environment. Novel visual interfaces coupled with analytic depth allow users to gain quick insights into the impact of their marketing mix on brand performance and identify unanticipated relationships discovered within diverse market and sales information.

DecisionSite enables users to visually explore large and complex data sets, and easily leverage existing algorithms and analytic models.

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