The first of the Bell’s into UK products, Southwestern Bell Telecom UK Ltd has launched the first of a raft of products scheduled for release this year: called the FC7, the two-piece telephone has had the nod from the Approvals Board and will be sold through high street retailers including Allders, Dixons and John Lewis for UKP35; John King, sales and marketing director said that 13 other products are in the approvals pipeline and he hopes to launch a cordless phone in October.