Soundview Technologies Inc, Greenwich, Connecticut, reckons it can provide V-chip technology to control home TV viewing in the US by the start of next year, compared with the two years or so it’s likely to take to integrate the technology into televisions. V-chip, which will work in conjunction with the newly implemented rating systems for US television content, is intended to enable parents to control their children’s television viewing by blocking set levels of sex, violence and language. Soundview’s V Chip Converter, a small box that fits on top of the TV set, will cost $60. Rating icons are already appearing at the start of most US TV programs, and the transmission of V-chip signals will begin next year.
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