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January 4, 1988

SONY TO PUSH THE FLOPPY DRIVES ON THE EXPORT MARKET

By CBR Staff Writer

Behind Sony Corp’s plan to increase output of 3.5 floppy drives to 500,000 from 300,000 (CI No 837) is the desire to improve its share of the rapidly-growing market – in a product it pioneered and succeeded in establishing as a standard: despite the soaraway yen, it plans to push the drives on the export market, initially pushing the 1Mb and 2Mb capacities; unlike other manufacturers such as Mitsubishi Electric and Matsushita Communications, which are are considering manufacture off-shore in south-east Asia, Sony has a strong base in Japan with scope for further manufacturing cost reductions.

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