Having come from nowhere to take the number one spot in the video games machine market, Sony Corp is determined to exploit its advantage to the full, and slashed the price of the machine in the US to $150 from $200. It also cut the price of all games for the machine to $50. Sony officials said that even with the price cuts they make money on each PlayStation, but it is unlikely that Nintendo Co Ltd can match the price cut without losing money on every 64-bit machine it sells – but it is anyway production-bound so has no reason to cut its price yet. Sony will also launch an Asian version of the PlayStation for markets outside Japan at $333 in a couple of weeks. The Asian model can also play video compact disks, which can store up to 74 minutes of video, the firm noted.
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