Disney Blast, which was first launched in the United States in 1997, is targeted for children aged 3 to 12, but enjoyed by Internet users of all ages. It offers a variety of original, engaging and educational games, puzzles, activities and interactive storybooks, with all the favourite Disney characters. Disney Blast will be regularly updated with new content that has not been previously published in print, video or digital format. The Finnish version of Disney Blast will be released for Sonera Plaza customers by the beginning of 2002.
We are delighted to be working with the Walt Disney Internet Group. Sonera Plaza wants to offer its customers the best and most versatile content in the Internet, and Disney Blast is the most popular web subscription service in the world for children and families. At the same time, our cooperation is an important milestone in developing subscription-based online services. We believe that subscribed content and services will increasingly complement free Internet content in forthcoming years, says Hannu Krook, managing Director of Sonera Plaza Ltd in a press statement.
We are excited to be working with Sonera Plaza, as the company is the market leader in Finland and it has been a forerunner in introducing new services to the market. I believe that our cooperation with Sonera Plaza will help us introduce Disney’s magic to Finnish families also in online format, says Simon Kenny, Managing Director of the Walt Disney Internet Group, Europe.
