View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Software
May 22, 2009

YouTube to trial “pre-roll” video ads

First deal of its kind with UK broadcasters

By CBR Staff Writer

<!– /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Times New Roman; mso-fareast-font-family:Times New Roman; mso-ansi-language:EN-GB;} p {mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Times New Roman; mso-fareast-font-family:Times New Roman;} p.stand-first-alone, li.stand-first-alone, div.stand-first-alone {mso-style-name:stand-first-alone; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Times New Roman; mso-fareast-font-family:Times New Roman;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} –> <!– /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Times New Roman; mso-fareast-font-family:Times New Roman; mso-ansi-language:EN-GB;} p {mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Times New Roman; mso-fareast-font-family:Times New Roman;} p.stand-first-alone, li.stand-first-alone, div.stand-first-alone {mso-style-name:stand-first-alone; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Times New Roman; mso-fareast-font-family:Times New Roman;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} –>

Several UK broadcasters have signed up for trial of pre-roll ads on YouTube. The pre-roll ads are short video ads streamed before the content and could have a maximum limit of up to 30 seconds.

Some of the advertisers that will be the first to run pre-roll ad campaigns on YouTube include Match.com, Renault, Nissan and Activision.

YouTube is to launch the trial with Channel 4, BBC Worldwide, National Geographic, ITN and Discovery Networks.

Till date, partners such as Channel 4 have obtained revenues from YouTube through ads running around the video content and also YouTube’s in-video format but not from pre-roll ads.

Suveer Kothari, head of YouTube UK, said: Since we launched YouTube we have been trying to balance the demands of users looking for free, entertaining, professional content on the web, premium content owners looking for ways to monetise their content and advertisers looking for more premium content for them to showcase their TV creative against.

Content from our partners
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape
Green for go: Transforming trade in the UK

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU