Yellowbook, a marketing company focused on helping small businesses succeed, has said that it is entering into the online Group Buying category with the launch of Weforia (www.weforia.com), a website focused on offering unique deals and discounts.
Yellowbook general manager and vice president of digital media Mike Wilson said that the company’s s goal is to provide small businesses with multiple ways to reach local customers.
"A consumer-facing website like Weforia.com, built to showcase special, local limited-time deals from our clients, is a natural extension to our current portfolio," Wilson said.
The company said that it is the new site is designed to provide small businesses with the opportunity to garner additional awareness, attract new clients, promote new services, generate immediate revenue, and more.
Yellowbook is launching the site in three test markets – Boston, Phoenix and Ft. Myers.
