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January 8, 2014

Yahoo acquires home-screen technology startup Aviate

Yahoo said it now plans to make daily habits more inspiring and entertaining.

By CBR Staff Writer

Yahoo has acquired Silicon Valley startup company Aviate, the makers of an intelligent home screen service for Android smartphones.

The move is part of Yahoo’s strategy to make daily habits more inspiring and entertaining through the personalisation of the products, the firm said.

The Aviate team will join and continue to offer services under Yahoo upon completion of the acquisition.

In a blog post, Yahoo said the company envisions homescreens becoming smarter, more personalised, aware of your context.

"Aviate auto-categorizes apps on your Android phone and intelligently gathers them into ‘spaces," the blog post read.

Aviate added in a blog post that the company was funded with a mission to make phones smarter.

"The technology and product will remain the same — it’s simply going to get better, faster," the blog read.

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