View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Software
February 7, 2013

Yahoo strikes advertising deal with Google

Yahoo will use Google's AdSense for content.

By CBR Staff Writer

Yahoo has signed a global agreement with Google for contextual advertisements on some of its websites in order to generate more revenues.

Yahoo will use Google’s AdSense for Content and Google’s AdMob services to display ads on its various Yahoo Web properties and certain co-branded sites.

"By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful," Yahoo said in a statement.

"For our users, there won’t be a noticeable difference in how or where ads appear. More options simply mean greater flexibility. We look forward to working with all of our contextual ads partners to ensure we’re delivering the right ad to the right user at the right time."

The agreement comes seven months after Google executive Marissa Mayer was appointed as Yahoo’s new president and CEO.

Yahoo reported a 2% rise in its revenue to $1.35bn for the fourth quarter of 2012, compared to $1.32bn it reported for the corresponding quarter in 2011.

In November 2011, Yahoo, Microsoft and AOL signed advertising agreements to improve the process of buying and selling premium online display inventory.

Content from our partners
AI is transforming efficiencies and unlocking value for distributors
Collaboration along the entire F&B supply chain can optimise and enhance business
Inside ransomware's hidden costs

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.