"From the new Yahoo! News, the new Yahoo! Sports app, the redesigned Yahoo! search, the new Flickr, the new Yahoo! Mail for tablet, the Yahoo! Weather app, our new Yahoo! app with Summly – this quarter drove tremendous improvements in our product line and our users responded with increased usage and engagement."
During the quarter, the Yahoo’s display revenue was $472m, a 12% decrease compared to the $535m it recorded during the same period last year. Search revenue was $418m, down 9% compared to $461m.
Under the leadership of Mayer, Yahoo also acquired nine firms during the quarter including Summly, Astrid, Milewise, Loki Studios, Go Poll Go, PlayerScale, Rondee, Ghostbird Software and Tumblr.
Amid 12% slide in ad prices during the quarter, Yahoo trimmed its 2013 sales outlook and projected revenue of $4.45bn to $4.55bn for the year, a drop from earlier forecast $4.5bn to $4.6bn.
During the quarter, Yahoo! re-vamped its desktop, mobile and tablet versions of Mail, Weather, Flickr, Search, Sports, News, and Yahoo! for iPhone and Android.
As part of its effort to boost revenue, the company also announced two new advertising formats designed to enhance the content experience-Yahoo! Stream Ads and Yahoo.com Billboard ad.
This article is from the CBROnline archive: some formatting and images may not be present.
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