Yahoo has launched a new service dubbed ‘on-demand passwords’ which is designed to help users access their emails without having to remember their password.
The new services, similar to the two-step verification process, will text users a four-character password to their phones every time they try to log into their Yahoo email.
Initially, users will have to register their phone number by turning on ‘On-demand passwords’ option in the security settings.
After which, the password field will be replaced by a button that says ‘send my password’, and by clicking on it users will receive a new password on their phones everytime they try to login using the service.
According to reports, the process is similar to two-factor authentication, where users have to enter their first password, following which a second password is sent via text, Google and Apple uses the technology, but Yahoo’s process eliminates the first factor.
Companies like Sony and Apple have come under scrutiny after high-profile security breaches occurred due to password related vulnerability.
CNET cited Yahoo’s Product Management vice president Dylan Casey as saying: "I don’t think we as an industry has done a good enough job of putting ourselves in the shoes of the people using our products."
