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November 4, 2010

Worldwide smartphone market up 89.5% in Q3, says IDC

Nokia on top with 26.5m shipments

By CBR Staff Writer

Worldwide smartphone vendors shipped 81.1m units in the third quarter of 2010, an increase of 89.5% compared to 42.8m units shipped during the same period last year, according to IDCs worldwide quarterly mobile phone tracker.

According to the report, top five mobile device vendors were Nokia, Apple, Research In Motion, Samsung and HTC.

Nokia reported a shipments of 26.5m for the third quarter of 2010, an increase of 61.6% compared to 16.4m for the same period last year.

Apple shipments increased by 90.5% to 14.1m for the third quarter of 2010.

Research In Motion shipments increased by 45.9% to 12.4m from 8.5m for third quarter of 2009, helped by the demand for BlackBerry devices.

Samsung reported a shipments of 7.2m for the third quarter of 2010, an increase of 453.8% compared to 3m for the same period last year.

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HTC reported total shipments of 5.8m for the third quarter of 2010, an increase of 176.2% compared to 2.1m for the same period last year.

HTC has five Windows Phone 7 devices for launch during 4Q10, and aims to ship nine million units for the quarter.

IDC mobile devices technology and trends team senior research analyst Ramon Llamas said the smartphone market has grown nearly 90% from last year and more than six times the overall mobile phone market indicates strong demand worldwide and vendors’ collective ability to meet that demand.

"Increasingly, users look to smartphones as their next devices while carriers have broadened selection and offered generous subsidies and to keep up with demand, vendors’ plans to emphasise smartphones in their portfolios have resulted in sharp growth as evidenced by Motorola, Samsung, and Sony Ericsson," Llamas said.

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