Wipro Technologies has launched two strategic retail offerings Digital Customer Experience Platform and Loss Prevention Platform.
The Digital Customer Experience Platform (DCxP) is designed to enable retailers manage their online business in an integrated manner. It is an effort to integrate social media, community features and personalisation to provide an engaging customer experience, the company claims.
In addition, DCxP provides retailers the ability to ship to over 200 countries, providing access to newer markets. It also allows retailers to cut time to value by half with minimal capital spend and a pay-by-drink model, the company said.
According to Wipro, The new Loss Prevention (LP) Platform is a shrink management suite that provides retailers an integrated view across the shrink management lifecycle. The platform packs in an analytics suite that allows retailers prevent fraud by leveraging predictive modelling, Wipro said.
In addition, LP Platform helps users identify internal and external theft and provides a view from identification to resolution. The suite also allows retailers accurately pin-point areas of shrink.
Bhanu Murthy, senior vice president-retail of CPG, transportation and government at Wipro Technologies, said: “Consumer behaviour is changing with the emergence of social networks and expectations of consistent cross channel experience. Wipro’s Digital Customer Experience and Loss Prevention platform provides an integrated toolset that enables retailers to leverage these trends.
“Wipro continues to innovate and provide transformational capabilities in technology, infrastructure and business operations, to enable our retail customers to improve their customer experience, operational efficiency and profitability.”
