William Hill will open startup accelerators in London’s Shoreditch neighborhood and Tel Aviv, Israel.

The company will provide a £25,000 investment for eight tech startups. It will also offer office space for its 12 weeks programme, which is aimed for very early stage startups.

William Hill has launched a technology accelerator at ‘WHLabs’, in partnership with technology entrepreneur Stuart Marks’ investment fund L Marks.

WHLabs will identify and develop technology innovations for the gambling and gaming industry.

William Hill’s director of corporate development and innovation, Crispin Nieboer, said: "We have targeted this accelerator to help startups focus on the areas that our customers will enjoy the most. The selected businesses will be able to rapidly develop their ideas, supported by a team of William Hill leaders and external mentors.

"At the end of the programme, we are looking to award the winning startup a contract to trial their solution with William Hill and up to £150,000 in further investment."

UK-based William Hill established a presence in Israel in 2008 in partnership with Teddy Sagi’s Playtech.