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August 21, 2008

Wet Seal selects Oracle retail applications to increase profitability

Wet Seal, a retailer of fashion apparel and accessories, has selected Oracle Retail merchandising, optimisation and stores applications in an effort to implement more effective pricing and inventory management.

By CBR Staff Writer

Wet Seal hopes that the Oracle Retail applications will streamline the point-of-service experience and deliver better customer insight to merchants and managers charged with executing price markdowns, promotions and inventory management.

Wet Seal expects the Oracle Retail applications will help the retailer to gain better visibility into customer demand and the impact of price points on inventory levels and gross margin performance.

The retailer said that it has chosen Oracle because the applications met their requirements for pricing and point-of-service functionality, as well as the ability to leverage existing IT investments and scale as the company grows.

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