Built specifically for the ExactTarget HubExchange Marketplace, Webtrends’ Campaign Streams is a free new application that provides ExactTarget customers in-the-moment insight into the performance of their marketing campaigns.
ExactTarget users can now view campaign response as-it-happens, including geography, device type, landing pages, and conversions and abandonments immediately upon launching a campaign.
Targeting abandoners with timely, relevant messages is available through Webtrends Email Remarketing, a paid companion solution that allows for in-the-moment, behavioural marketing through a seamless integration with ExactTarget.
"The ability to see and act upon results as they happen is critical for email marketing success," said Jeff Seacrist, Webtrends VP of product strategy.
"Webtrends and ExactTarget can now provide marketers the unique ability to observe trends and identify abandoners immediately which allows them to quickly adjust their campaigns and personalise remarketing efforts. The outcome is a more tailored and highly personalised experience that can provide dramatically improved lift of campaign performance."
The new app is built on Webtrends Streams, the latest innovation from Webtrends, which harnesses rich visitor-level data across all digital properties and delivers it as-it-happens. By fully leveraging Streams within ExactTarget’s Interactive Marketing Hub, marketers can instantaneously use digital intelligence to deliver increased lift of their email marketing programmes.
Ian Murdock, ExactTarget’s VP, platform and developer community said: "Together with companies like Webtrends, ExactTarget is transforming digital marketing, providing marketers around the world with a powerful platform and ecosystem of integrated applications to create customer experiences that build loyalty and drive results."
