Webroot, an internet security provider for the consumer, enterprise and SMB markets, and AnchorFree, the creator of Hotspot Shield, have entered into a partnership to deliver new consumer security and privacy offering to a large segment of Hotspot Shield’s users worldwide.

AnchorFree said that it will launch the ad-free version of Hotspot Shield, which will integrate Webroot’s antivirus and antispyware protection with its internet encryption technology. The new product will provide customers with security, privacy and identity protection as they share personal information online during activities such as banking and shopping.

David Gorodyansky, co-founder and CEO of AnchorFree, said: Our users trust us to provide them with a safe, private web experience on the internet; partnering with Webroot enables us to build on that trust by integrating a lightweight solution to provide unparalleled threat protection on user computer as well as online.

Paul Lipman, senior vice president and general manager of Consumer Business at Webroot, said: Among the internet users we polled, many are potentially exposing personal and financial information to cyberthieves while using public wireless services. Solutions like Hotspot Shield and Webroot’s antimalware protection are imperative for keeping their personal and financial information safe and private.