Walt Disney is considering to acquire Maker Studios, which offers the majority of the content for YouTube.
Citing reports, Re/code revealed that the deal could be worth $500m, and could potentially reach up to $900m. If the deal goes through, it would mark one of the most significant investments in a YouTube developer by a conventional media major.
Anticipated to be revealed within the next two weeks, the deal would boost Disney’s presence in the rapidly expanding online video market.
Attracting a total of 5.5 billion video views per month, Maker promotes, produces and distributes videos targeted at ‘millennials’.