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January 25, 2012

Vmware introduces online virtualisation, cloud offerings marketplace

Empowers customers to utilise search tools, explore rich multimedia content

By CBR Staff Writer

Virtualisation and cloud infrastructure company VMware has unveiled the VMware Solution Exchange, an online virtualisation and cloud offerings marketplace where customers, partners and developers can converge to help simplify the process of evaluating and selecting business offerings through a centralised, self-service portal.

The VMware Solution Exchange offers partners and developers who complement, integrate or interoperate with VMware’s portfolio of products a one-stop location to market and sell their offerings to potential customers.

The new offering allows customers to use search tools, explore rich multimedia content and directly engage with partners and developers to help ease the process of finding the right offering for their businesses.

In addition, the VMware Solution Exchange provides customers with the opportunity to use a five-star rating system and provide a written review about their experience with the solution. They can also vote on a particular version of a partner’s solution.

With VMware Solution Exchange, partners and developers can feature their offerings and supplement their listings with multimedia content, provide product overviews, select technology categories, downloadable trial software, screenshots of their products, downloadable whitepapers, architecture blueprints and other marketing collateral.

In addition, customers of all sizes, from small and medium-sized businesses (SMBs), to enterprise buyers, will be able to discover new offerings and directly engage with partners and developers with inquiries for licenses, trials, support and sales requests.

VMware Global Strategic Alliances vice-president Parag Patel said with the VMware Solution Exchange, VMware is offering its robust partner network a new and centralised marketplace to promote their offerings and directly connect with customers to help expedite the sales process.

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"For customers, our goal is to empower them to quickly and easily find the resources they need to make purchasing decisions to accelerate their journey to the cloud, while also helping our technology partners deliver and manage joint solutions in a single, self-service location," said Patel.

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