Virtusa, an IT services company, has introduced a new enterprise content management (ECM) offering, the Media Convergence Solution Accelerator, which includes consulting services, technology implementation and ongoing support and maintenance.
According to Virtusa, the new Media Convergence Solution Accelerator employs more than 20 pre-configured technical components that align with the following practices, multi-channel publishing that allows content sharing across multiple channels, including online, mobile web, mobile applications and print media; and social media integration that facilitates engagement by integrating internal and external interactive features such as blogs, wikis, rating/ranking options and social bookmarking.
In addition, the new offering employs pre-configured technical components that align with practices such as, site revenue model, user experience enhancement, ad server integration, video platform integration, internationalisation and localisation and search optimisation.
Behzad Ilchi, vice president of media and entertainment segment at Virtusa, said: “As difficult as it is to manage content and technologies across disparate customer portals, it’s an opportunity for IT to directly impact the customer experience, branding and revenue generation – and these are precisely the kind of business results that Virtusa focuses on.
“Our Media Convergence Solution Accelerator is a truly proven approach that packages the best practices we’ve developed with some of the biggest media companies and gives customers more than 20 practical tools to replicate that success.”
