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Video game success could make Kim Kardashian $85m richer

Kim Kardashian may be making millions from her multiple endeavours, including reality TV, clothing, jewellery and cosmetics, but her video game venture could earn her a cool $85m this year, making her other incomes pale in comparison.

The reality TV star’s mobile video game, Kim Kardashian: Hollywood, launched three weeks ago as a free app in iOS and Android is already a chart buster.

Since its release on June 25, the game app is now among the top five games in Apple Store with an impressive five star rating and more than 100,000 reviews, while in Android Play Store, it is one of the 10 most popular games.

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Kim Kardashian

Photo courtesy:Glu Mobile

The adventure game allows users to create their own celebrity, dealing with ‘sleazy agents, self-centered celebs and parasitic paparazzi’.

In the course of the game, Kardashian gives advice to players on how to become an A-list celebrity, starting from the so-called E-list, coaching them on how to deal with the challenges of dressing fashionably, handle casting calls and dodging mean tweets from rivals.

The huge success of the game is also set to swell the bottom-line of the game developer, Glu Mobile, which is expected to earn about $200m from the game.

Glu Mobile chief executive Niccolo De Masi told Sky News: "Getting her 20, 30 million Instagram, Twitter and Facebook followers to be able to effectively interact with her world whenever they want as opposed to just watch her show is something that obviously has had a tremendous appeal. People feel they can participate in Kim’s world whenever they want."

The game achieved the new single-day revenue record for an individual title, surpassing the previous record set by Deer Hunter 2014.

It reached #5 in the US App Store Top Grossing chart position for iPhone while it recorded sustained ARPDAU for a single Glu title in its initial 18 days of worldwide release, the company claimed.

Masi continued: "Kim’s game is possibly on track to be our biggest game of the year, might be our biggest game ever depending on how long it lasts.

"I am delighted to see our company’s strategy and focus on improving monetisation continue to drive our underlying metrics to new highs."

"I am extremely proud of Glu’s unique ability to deliver on hit games simultaneously in both the casual and hardcore genres.

"When combined with the right IP we are able to increase the probability of engendering global top grossing titles such as Kim Kardashian: Hollywood, Dino Hunter: Deadly Shores and Deer Hunter 2014."

Photo Coutesy of Luke Ford
This article is from the CBROnline archive: some formatting and images may not be present.

CBR Staff Writer

CBR Online legacy content.