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November 2, 2011

VeriFone acquires Global Bay

The integrated VeriFone and Global Bay platform accelerates time to market and ROI

By CBR Staff Writer

Secure electronic payment offerings provider VeriFone Systems has acquired mobile retail offerings provider Global Bay Mobile Technologies to bring the power of mobile into the world of retail and payments, extending new smartphone – and tablet-based shopping and payment experiences to retail organisations.

Retailer can achieve comprehensive and integrated suite of mobile applications that will transform the in-store retail experience with the Global Bay’s technology, coupled with VeriFone’s secure mobile payment technology. These applications include Mobile POS, Clienteling, and Store Inventory Management.

The integrated VeriFone and Global Bay platform offers a set of new mobile retail applications and with the integrated VeriFone and Global Bay platform, retailers can deploy these offerings, accelerating time to market and ROI. These mobile applications can be deployed on a wide-array of supported mobile devices, including smartphones, tablets and traditional ruggedised devices.

VeriFone North America executive vice president Jennifer Miles said Global Bay’s mobile retail applications complement VeriFone’s vision to deliver rich commerce offerings that open up new opportunities for merchants to engage their customers in different ways that will generate increased profitability and shopper loyalty.

"Retailers and consumers can continue to look to VeriFone to provide the most sophisticated and secure commerce experiences," said Miles.

Global Bay CEO Sandeep Bhanote said VeriFone understands the profound and transformative impact that mobile technology will have on the future of retail.

"Together we will maximize delivery of cutting edge mobile solutions that will change the face of retailing as we know it," said Bhanote.

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