Enterprise mobility firm VeliQ has introduced the 4th generation ‘Mobility as a Service’ (MaaS) offering for the platform-independent management of mobile devices and applications in companies.

With MobiDM 4’s functionality for application management and security, it will enable ICT managers to manage the fast-growing penetration of Bring Your Own device by employees and the use of business apps through an enterprise app store in the cloud.

The new offering features role-based user rights, context-aware functionality and a software development kit (SDK) for the addition of complementary functionality by partners.

It allows IT-managers to centrally install company specific enterprise apps, update them, delete them, grant temporary or no access to them, or delete all data remotely if required for mobile devices.

The new service supports all commonly used smartphones/tablets including iOS (Apple) and Android, and enables IT-managers to install a mobile client on its smartphones to remotely control certain key features.

In order to thoroughly automate all mobility management tasks in a device- and platform-independent way, MobiDM enables the use of a web interface, which shortens the implementation time for such a management offering, while also lowering costs and risks.

The company said that it offers the MobiDM service exclusively and in co-operation with partners like Vodafone, Capgemini, Sybase and SAP. It is already offering the new service via Timico (Newark) in the UK.