View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Networks
December 21, 2011

US online holiday shopping reaches almost $32bn: study

ecommerce spending for the first 48 days till December 18 grew 15% year over year

By CBR Staff Writer

According to comScore, holiday season retail e-commerce spending for the first 48 days of the November – December 2011 holiday season till December 18 saw online spending touch nearly $32bn, an increase of 15% compared to the same period last year.

The week ending December 18 saw four individual days surpassing $1bn in sales. It reached $6.3bn in online retail spending, up 14% from the corresponding week last year, which is a record in itself, the research firm said.

Earlier, the record online spend for final shopping weekend before Christmas reached $1.04bn.

comScore chairman Gian Fulgoni said the final big week of online holiday shopping remained strong throughout, with four days surpassing $1 billion in sales and the second heaviest online shopping weekend on record. "In total, we will see another $5 or $6 billion in e-commerce spending over the remainder of December to finish off what has clearly been an outstanding season for online retailers," Fulgoni added.

There have been ten online spending days tipping $1bn this holiday season, of which Cyber Monday (Nov. 28) currently ranks as the heaviest online spending day of the season at $1.251bn. Monday, December 5, ranks second at $1.178bn, followed by Green Monday (Dec. 12) at third spot with $1.133bn. Free Shipping Day (Friday, Dec. 16) is ranked sixth at $1.072bn.

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU