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November 23, 2011

UNITY Mobile revamps its cloud-based tool for mobilising content across devices

Offers advanced data and analytics for tracking specific sources of site traffic and conversions, says the company

By CBR Staff Writer

Cloud-based mobile software service provider UNITY Mobile has released UNITY 3.0 for quickly mobilising businesses, brands and content across all mobile operating systems and devices.

UNITY 3.0 provides an user interface, advanced data and analytics for tracking specific sources of site traffic and conversions, and enhanced WYSIWYG editors for both simple and advanced site publishing and management.

Version 3.0 includes mobile measurement and conversion tools, multi-network mobile advertising placement, multiple mobile transaction options, and increased capabilities around mobile video distribution.

In addition, UNITY 3.0 features new extensive partner and affiliate packages, for those organisations looking to add mobility to their services and technology portfolios.

Organisations looking to leverage their networks of customers and partners can now offer UNITY service as a direct click-through from their websites, with affiliate membership.

UNITY Mobile chief executive officer Thomas Wittig said UNITY Mobile’s continued investment in a robust and extensible platform is paying off.

"The mobile market is taking off and UNITY Mobile’s platform and solutions enable customers and partners to participate in this momentum," said Wittig.

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UNITY Mobile co-founder and managing director Daniel West said UNITY 3.0 delivers value for partners and brands that build upon UNITY Mobile’s original vision for cloud-based software for mobile marketing and publishing.

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