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May 19, 2009

Unica introduces platform for interactive marketing solutions

Unica, a provider of enterprise marketing management (EMM) solutions, launched ROI Catalyst Program that enables marketers implement interactive marketing solutions in their environments.

By CBR Staff Writer

The program comprises four solutions that are built around specific business scenarios. It consists of Unica products and services which are designed for rapid implementation in the customer’s environment using customer’s production data to deliver near-immediate business value.

ROI Catalyst program helps marketers exhibit that investments in interactive marketing technology generate real business returns. These solutions demonstrate how interactive marketing tactics can increase marketing performance. The solutions include website targeted marketing, website remarketing, event-based marketing and contact optimization.

Elana Anderson, vice president of product strategy and marketing at Unica, said: Through the Unica ROI Catalyst Program, we will partner with our customers to prove the results that marketing technology can deliver. The program is designed to get marketers up and running with their interactive marketing initiatives — and achieve tangible results — within weeks.

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