Unica has acquired privately-held Pivotal Veracity, a provider of tools that enable companies to optimise the deliverability of digital communications, for approximately $17.8m in cash.
Prior to the acquisition, Unica integrated Pivotal Veracity’s offerings into its enterprise and on-demand offerings and expects to deepen the integration across both companies’ product lines and continue to sell Pivotal Veracity’s offerings on a standalone basis as well.
Yuchun Lee, CEO of Unica, said: Acquiring Pivotal Veracity and integrating its technology into Unica’s leading marketing suite is a logical extension of our offerings. The addition of Pivotal Veracity’s market-leading technology will further our objective to provide the most comprehensive best-of-breed SaaS and enterprise software suite to marketers and marketing services partners.
Pivotal Veracity helps marketers ensure their emails are rendered correctly across a variety of devices, email clients, and browsers by allowing marketers to test readability before the email is sent. It also minimises the risk of being blacklisted and protects customers ISP and third party whitelists.
Pivotal Veracity’s co-founders, Deirdre Baird and Michelle Eichner, will join Unica and guide the company’s efforts in email marketing and deliverability.
Yuchun Lee, added: During the first quarter of fiscal 2010, we experienced continued solid momentum in sales of our subscription-related offerings and an improvement in close rates related to perpetual license sales. We expect sequential growth in perpetual license revenue to drive sequential growth in total revenue and a non-GAAP operating profit of over $1m, which is better than our original expectation of a break-even non-GAAP operating performance in the first quarter.
