According to eMarketer, the digital ad spending, which includes online and mobile formats, will grow by 12% through 2013 and £6.1bn, with investments to surpass £7bn by 2015 and £8bn by 2017.
eMarketer communications VP Clark Fredricksen said that major ad platforms have improved mobile ad products to advertisers over the last two years, which has helped in redistribution spending on their platforms from desktop to mobile.
"Two years ago Facebook and Twitter had no mobile ad business," Fredricksen said.
"Today the companies earn between a third and half, respectively, of all revenues from mobile ads."
During the year, each UK internet user is anticipated to spend about £127 on digital advertising, which is more than four times the global average and beyond the amount spent by advertisers in the US.
Overall media ad spending is expected to reach £13.98bn during 2013, reporting a 3.7% rise from 2012.
Facebook UK is expected to generate £279m in overall digital ad revenue in 2013, with Goggle anticipated to make £2.65bn in search and display digital ad revenue during the year.
This article is from the CBROnline archive: some formatting and images may not be present.
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