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Technology / Networks

UK Mcommerce sales rose in June

The mcommerce sales in the UK have risen 136% during June 2013 over corresponding period in 2013, while it rose 8% compared to May, according to a new report.

A joint report by research firm Interactive Media in Retail Group (IMRG) and Capgemini revealed that conversion rates through mobile devices reached 2.03% during the period.

The report also revealed that the country’s Ecommerce sales rose 20% for the first time in five years, with sales surpassing 17% that the expected 12% year-on-year.

Sales of tablets are expected to surpass smartphone sales in the UK during 2013, in spite of very less tablet devices in distribution than smartphones.

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The report also projects that by 2017, retail mcommerce sales would account for 69.9% of overall mcommerce sales in the UK, which is 2.4 times the £5bn anticipated to be sold through smartphones.

However, a Deloitte survey noted that UK’s young generation of tablet and smartphone users preferred using apps during shopping, while the older consumers, preferring using apps during shopping reached 14%.

According to the research firm the warm weather drove the ecommerce and mcommerce sales, with the clothing sector rising by 29%, with home and garden products rising by 35%, in addition the travel sales rose by 15%.

This article is from the CBROnline archive: some formatting and images may not be present.

CBR Staff Writer

CBR Online legacy content.