The UK Information Commissioner’s Office (ICO) is set to start taking action against those companies who fail to comply with new regulations on collecting data from online customers.
The Financial Times, citing a report by KMPG, said around 65% of UK websites are still not notifying their customers before installing tracking cookies. The report said the move could force the firms to pay a fine of about £500,000.
According to the report, firms including Tesco, Sainsburys, the Daily Mail and government departments including the Department for Work and Pensions, have not modified their websites since the new laws were introduced four months ago.
KPMGs information protection practice partner Stephen Bonner said there is still a wait and see approach among companies.