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Technology / Networks

UK content marketers to increase budget in 2014

A joint survey by the Content Marketing Institute (CMI) and the Direct Marketing Association UK found that about 64% of the UK based content marketers expected to "increase" or "significantly increase" their budget in 2014.

According to the report, about 3% of the marketers surveyed said they would decrease their budget in the coming year.

In November 2012, about 78% of the UK-based content marketers replied that they expected to further invest in the business, according to a survey conducted by the content marketing agency NewsReach.

About 57% of the UK content marketers expected to face the challenge of producing enough content, while 49% projected to experience a challenge from producing content that engages.

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39% of the marketers said that they face challenges in producing a variety of content, while 38% responded that they would fail to measure content effectiveness.

The report revealed that the companies investing the most in content and using number of content tactics had the most effective campaigns, while they expected that leveraging social media channels effectively to distribute content was also an important accomplishment among leading content marketers.

According to the report, Twitter and LinkedIn are the top social channels for content distribution, followed by Facebook.

The best content marketers are not worried about creating engaging content rather they are more concerned about producing enough of the content they already know to be strong, the report added.


This article is from the CBROnline archive: some formatting and images may not be present.

CBR Staff Writer

CBR Online legacy content.