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September 8, 2011

UK broadcaster ITV selects Adobe’s scriptwriting tool

Combines scripting and production scheduling, as well as brings metadata to the core of creative process

By CBR Staff Writer

UK broadcaster ITV has selected Adobe’s online and offline collaborative script development tool, to manage pre-production of over 500 episodes per year of ITV’s popular programmes Coronation Street and Emmerdale.

The selection of the tool Adobe Story by the broadcaster in its production workflow highlights the demand for the Adobe Creative Suite 5.5 Production Premium script-to-screen workflow across the broadcast industry, Adobe said.

ITV chief technology officer Paul Dale said Adobe Story combines scripting and production scheduling, as well as brings metadata to the heart of their creative process, which will save them valuable planning and production time.

Users can create and collaborate on scripts that serve as blueprints for their entire video production using Adobe Story service, which integrates directly with Adobe Premiere Pro CS5.5 and other Adobe software to streamline the planning and pre-production phases.

To enable efficient workflow and reduce production costs, Adobe Story automatically turning script content into relevant metadata that travels with the content and can be used throughout the Adobe digital video workflow.

The collaborative scriptwriting tool allows users to review versions and track changes quickly with features that include document history and script comparisons.

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Adobe Story is an integrated part of Adobe Creative Suite 5.5 Production Premium software, a video tool for professionals and the broadcaster’s preferred offering for desktop-based post-production, which covers the full post-production workflow for video, audio, graphics and Web publishing at the organisation.

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