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Toshiba, Fujitsu and Sony spin-off Vaio are in talks to merge their personal computer businesses amidst increasing specialisation of Japanese electronics firms.
The talks are in the early stages, with the aim of finding a basic agreement this month and launching the company in April.
Toshiba, Fujitsu and Vaio’s top shareholder Japan Industrial Partners are expected to invest around 30% each in the new company, said the report in Nikkei Asian Review.
The combined company would control over 30 percent of the Japanese PC market, overtaking Lenovo.
The news comes as fellow Japanese firm Sony confirms that it has bought Toshiba’s semiconductor manufacturing facilities for just under $155 million, which it will use these to manufacture image sensors. Sony is considering selling off its ailing smartphone business, having sold off Vaio in 2014.