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Technology / Networks

Throw cash at IT and hope for the best

In the business world, people are always talking about return on investment (ROI). This is most definitely the case when it comes to IT projects.

When spending, often large, sums of cash on developing your company’s IT infrastructure, how will the company benefit from this financially? Will it be worth it?

It was interesting to find out recently about a The Rangers Football Club’s new IT project in partnership with Huawei, which is costing a seven figure sum. The project, on completion, will give Wi-Fi access to fans in every seat in its stadium, as well as in the approaches, concourse, restaurants and corporate areas.

The aim is to give fans instant access to content-rich media and allow them to participate in real-time interactions with the club. The 2nd Division Scottish club ultimately hopes to engage with fans and create the best possible matchday experience.

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It’s an ambitious project but you have to wonder what the real ROI will be. Rangers FC were liquidated in October 2012 with creditors losing out on millions of pounds. Post-liquidation The Rangers FC posted a £7million loss for the final seven months of 2012. In March 2013 it was reported that the club was losing a staggering £1million per month.

Is this is a company that has simply not learnt its lesson and is heading for oblivion once more? After all, spending money to make money does not always equate to a great financial master plan.

Do you think The Rangers FC should be spending a large chunk of money on a Wi-Fi project? What kind of ROI do you think it could deliver? We would love to hear your opinions.

This article is from the CBROnline archive: some formatting and images may not be present.