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July 21, 2010

The Lib Dems embrace Huddle to strengthen communications

Also used to manage projects, organise conferences and have discussions

By CBR Staff Writer

Huddle, a provider of cross-business collaborations in the cloud, said that the Liberal Democrats are taking advantage of its Web 2.0 technology to help run their headquarters, improve communication within the party and share materials with campaigners across the UK.

The company said that the Liberal Democrats are using its Huddle technology to connect more than 1,500 party campaigners and volunteers at a local level to share central campaign materials. In the run up to the general election, there were more than 46,500 document viewings in the party’s online workspaces.

The Liberal Democrats’ Media Intelligence Unit, set up by the party’s press office during the general election campaign, also established a 24 hour media monitoring rota for analysing press coverage and recording media feedback. All press articles were stored in Huddle for everyone to view the media’s response to the party’s campaign efforts.

The party is also using Huddle to improve collaboration and connect with party colleagues, volunteers and conference organisers. The Liberal Democrats’ Policy Response Unit has set up an online workspace for parliamentary candidates to access and search for required policy information. A workspace has also been established to meet the specific needs of the Scottish Liberal Democrats, so that members have access to Scottish policy briefings and responses.

Sam Lockwood, web & e-communications technology manager for Liberal Democrats, said: "While Huddle was initially deployed for file sharing, we quickly realised that it has multiple other functions and groups across the party are now using it to manage projects, organise conferences and have discussions.

"Our Federal Conference Committee, which is responsible for running our two annual conferences, uses Huddle to manage and organise these events with external support staff."

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