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The Friday Op-Ed: Veritas talk going solo & taking on the $25bn market

With the company set to become fully independent from Symantec in January 2017, CBR speaks to Matt Ellard, EMEA SVP, and Ian Wood, EMEA strategist, on their standalone roadmap.

By CBR Staff Writer

1. The split from Symantec is not a change in strategy or direction

Ellard, said: "It is the best way we feel we can execute against the unified strategy that we have had for Symantec for a numbers of years, and then the kind of all information management on the Veritas side.

"We felt the only way to execute with a portfolio go-to-market resources, was to separate the two companies."

2. Targeting data protection, backup, high availability and recovery in data centres

Wood, said: "Data protection, backup, high availability and recovery in data centres is the market where we make sure there are critical applications available and then as we move into information governance, that is really about providing insights and allowing customers to manage the information effectively. These are the markets that make up the $18.6 billion.

"We see a change on things like information intelligence and information governance around the new trends, like General Data Protection Regulations (GDPR).

3. Addressing C-suite fears

Ellard, said: "One of the problems is the explosion of data, and that is not going to slow down with the IoT.

"What people need to understand is how to get better clarity and insight into their information. What is the critical information they really need to manage and what is the information they can delete.

"IoT will only increase this issue. Not all data is equal. Although data is growing, the rich content of data companies need is probably not growing as much. There is a lot of duplicated data, with no legal relevance or competitive advantage, that just resides around the organisation and they spend a fortune on it."

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4. A shifting environment

Ellard, said: "We cannot just keep managing the data the way we have been and we cannot keep on bulking infrastructure as we have been in the last 20 years. Companies need to understand what is important.

"Moving from infrastructure to information management is where we are seeing the biggest shift. That is exactly where CEOs and CIOs need to go because they cannot just keep up with the costs."

 

The full article can be read here.

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