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September 25, 2015

The Friday Op-Ed: AirWatch on BlackBerry and Apple

Ian Evans talks about the ever-growing fruits of the enterprise mobility market.

By Alexander Sword

1. What does BlackBerry’s buy of Good mean for the market?

"From a corporate perspective we’re glad to see this move in the marketplace. We’re seeing consolidation and we’re seeing maturity in the marketplace, and obviously for us that’s a positive signal."

2. The two companies will work well together.

"I think Good has had a very strong niche in certain vertical markets and I think those are quite complementary to where BlackBerry has been strong in the past. While they’ve traditionally competed against each other in the same place, it’s quite complementary for where they’re heading."

3. AirWatch isn’t concerned about being overtaken as EMM software leader.

"From our position, when you look at our technology stack and our position in the marketplace it’s a slightly different one; we tend to look at the portfolio that covers the end-user computing side, which will be agnostic to device, taking identity all the way through secure channels into the data centre and making sure the data centre is secure as well."

4. Apple is now an enterprise company.

"In some ways I think Apple was always aiming for its enterprise space. But I think it came more from its designer background in terms of graphics design and graphics rendering and that end of the business than it did from the desktop or hedge fund trading aspect."

 

The full article can be read here.

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