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July 8, 2015updated 30 Aug 2016 12:38pm

Thames Clipper eyes £1 million in mobile ticket sales

Masabi statistics reveal that over 90,000 sales have been made in the last 12 months.

By Alexander Sword

MBNA Thames Clippers are on course to sell £1 million worth of mobile tickets this year, according to Masabi.

The London-based mobile ticketing provider revealed that over 90,000 sales had been made in the last 12 months. In May alone, 15,160 trips were taken using mobile tickets, with the figure having doubled since December.

It was also revealed that the Thames Clippers customer base is dominated by iOS users, with iPhone users making up 84.1 percent of all mobile ticket sales.

The iPhone 6 was the most popular phone, followed by the 5S, making up 35.4 percent and 25.3 percent of users respectively.

Android devices, meanwhile, made up 15.9 percent of sales, with Samsung phones at 8.5 percent as the most popular devices.

These figures differed from other cities; elsewhere in Europe, Android devices were more popular with 55.8 percent of sales versus 44.2 percent.

The majority of mobile ticket customers travelled from the South West of London, with 17,125 people travelling from Putney and Chelsea Harbour. 7,284 commuters travelled from South East London. There were also 5,862 people from outside of the capital.

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Commenting on the findings and its milestone in ticket sales for MBNA Thames Clippers, Ben Whitaker, Head of Innovation, Masabi said: "The smartphone has become an integral part of millions of people’s daily lives is confirmed by the sheer volume of journey purchases by MBNA Thames Clippers customers over the last 12 months.

Whitaker added: "Unlike traditional ticketing methods, mobile services are able to provide exceptionally accurate data on things like location, routes and peak demand.

Access to such information is invaluable to transport operators in providing the best services possible to their customers.

Geoff Symonds, COO, MBNA Thames Clippers added: "We have been extremely pleased with the success of the ticketing App in its first year. This has proved particularly popular for our regular commuters who welcome the convenience of a self-serve ticket application.

"We hope that this pattern continues as we look forward to developing the product further with Masabi."

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