TextMagic, an online text messaging provider for businesses, has released its new Bulk SMS Gateway API. According to the company, the new API will facilitate developers to integrate text messaging services into new and existing web and back-office custom applications, reaching around three billion SMS text message service users.

The company said that developers can connect to its Bulk SMS Gateway using the HTTP API or email to SMS service. To help developers who are new to its software and framework, the company has published a searchable online manual which includes descriptions of commands illustrated with examples and includes testing hints.

Priit Vaikmaa, marketing manager of TextMagic, said: “TextMagic’s SMS Gateway API now helps developers capitalise on the continually expanding text messaging market by allowing them to enhance existing applications or create new custom text messaging applications to cost-effectively send and receive SMS messages, check the delivery status of text messages previously sent and more.

“Developers can also send large group text messages, build 2 Way SMS systems, communicate in any language and create sub-accounts to manage multiple API users, among other capabilities. The API is user-friendly and we anticipate it will be used widely by developers.”

In addition to the release of the new API, the company is also facilitating the integration of text messaging into software applications with the release of open-source client libraries prepared for Java, Ruby, Python, Perl and PHP. The libraries take over the responsibility of communication with the API and serve as text messaging middleware which is both well documented and easy to install, the company claims.