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April 30, 2014

Tesco speeds up online shopping experience in Asia by 70%

The retailer partners with CDNetworks to reduce website load times.

By Amy-Jo Crowley

Supermarket giant Tesco has reduced the time it takes for its web pages to load in efforts to bolster online growth in emerging markets.

In particular, the retailer wanted to speed up the rate of its web pages in Asian markets including China, Thailand and Malaysia.

To do so, Tesco implemented Content Acceleration from global content delivery network, CDNetworks, which serves e-businesses in finance, manufacturing, ecommerce and Media.

So far, Content Acceleration has helped Tesco reduce the speed of loading its web pages by over 70% and the time it takes to render cached content by up to 40%.

Chirag Shah, the lead service manager of online international grocery at Tesco said the company was looking to improve the online shopping experience in emerging markets.

"China poses certain restrictions on international websites that need to be adhered to, otherwise they can be blocked," Shah said.

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"In addition, due to the fragmented network topology and limited peering points, it can be a challenge to provide consistent website performance across the country.

"In order to ensure our website was reaching our customers in China, we needed a content delivery network provider that not only has the necessary local infrastructure in place, but can also help us with the regulatory requirements."

CDNetworks’ Dynamic Web Acceleration service has also helped Tesco to provide customers with a faster and more efficient and glitch-free online shopping experience.

Jeff Kim, president and COO of CDNetworks, EMEA and America, added: "Asia can prove to be a challenge for many retailers when it comes to ecommerce.

"Geography, local infrastructure and awkward regulations are all barriers to entry that need to be overcome in order to deliver an effortless glitch-free online shopping experience for consumers, while remaining competitive, building a strong profile and increasing revenue."

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