The recent surge in the usage of cloud computing has been attributed to its unique features which include pay for use, mulitenancy, and external services, according to IT research and advisory firm Gartner.

The research firm said that there continues to be great diversity of activity, maturity and growth among the many different elements of the overall cloud services marketplace.

Gartner analysts said they are seeing an acceleration of adoption of cloud computing and cloud services among enterprises, and an explosion of supply-side activity as technology providers channelise to exploit the growing commercial opportunity.

Gartner research vice president Rakesh Kumar said the potential benefits of cloud are a shift from ‘capacity’ on demand to ‘capability’ on demand, a reduced cost of computing resources and a shift from technology use to ‘value’ consumption.

Gartner fellow and vice president Stephen Prentice said virtualisation, service orientation and the Internet have converged to sponsor a phenomenon that enables individuals and businesses to choose how they’ll acquire or deliver IT services, with reduced emphasis on the constraints of traditional software and hardware licensing models.