Tech Mahindra has entered into a strategic alliance with Win, an UK-based provider of interactive mobile information and entertainment services.
Under the terms of the initial agreement, Tech Mahindra will work with Win to develop the later’s mobile platform. As a first step, the two companies will look to develop joint go-to-market strategies in key territories, particularly in Tech Mahindra’s Asian market.
Tech Mahindra claims that the new platform that it will develop for Win will provide new payments services and enhanced throughput of transactions across an array of media services.
Reportedly, the new platform will also build on the investments that Win has made in the last two years on web and WAP-based services and portals, video streaming, audio, entertainment content and online storefront management tools.
As part of the broader agreement, Win will have access to Tech Mahindra’s applications and outsourcing services including development resources for large scale projects.
Graham Rivers, CEO of Win, said: “We will migrate all our existing customers across to the new platform in the next 12 months and at the same time embark on a programme with Tech Mahindra to take our extended capability to a wider audience.”
